The Bernie Sanders meme took the internet by storm, and what better way to make use of it than using it advertise something?
IKEA, a furniture retail company popular for its ready-to-assemble furniture, took the meme and made it into a product with the help of advertising agency Ogilvy Greece. The ad encourages people to get the look with the items advertised on the poster.
In the poster, you’ll find a folding chair similar to the one in the Bernie Sanders meme and also an over glove, to mimic the mittens Sanders is wearing. With these two items from IKEA, you can surely get the look of the iconic meme.
This is a good example of advertising done right — capitalizing on what’s popular nowadays to create a campaign that will make people’s day.