Shopping

Starbucks’ Siren Takes the Spotlight in Their 50th Anniversary Collection

Starbucks’ Siren Takes the Spotlight in Their 50th Anniversary Collection

This month, Starbucks is celebrating a huge milestone—it’s their golden anniversary! Since the coffee giant’s foundation in March 1971, they have already served countless cups of coffee and made lots of eye-catching merchandise.

To mark this extra special occasion, Starbucks released a 50th Anniversary Collection that includes mugs, tumblers, water bottles, a tote bag, and even a coffee bag ornament. They come in sophisticated color combinations of teal green, blue, and brown, with gold and metallic accents.

Starbucks' Siren Takes the Spotlight in Their 50th Anniversary Collection

Product photos from: starbucks.ph

Siren-inspired

This new collection is “inspired by the Siren, [Starbucks’] symbol of optimism for the next 50 years as she heralds a sustainable future for coffee.”

Here are the items included in the collection:

12oz Double Wall Ceramic 50th Siren Mug (PHP 1,295), 10 oz Double Wall 50th Siren Glass Mug (PHP 1,425), 16oz Stainless Steel 50th Siren Water Bottle (PHP 1,595)

Photos: starbucks.ph

16oz Stainless Steel 50th Siren Green Tumbler (PHP 1,450), 12oz 50th Anniversary Scale Glass Mug (PHP 895), 50th Siren Coffee Bag Ornament (PHP 425), Earth Day Recycled Tote Bag (PHP 695)

Photos: starbucks.ph

You can find these items in Starbucks stores nationwide or purchase them online through Starbucks Philippines’ LazMall page.

Sustainability commitment

Even before the company’s golden year celebration, Starbucks President and CEO Kevin Johnson wrote an open letter about Starbucks’ new sustainability commitment.

“As we approach the 50th anniversary of Starbucks in 2021, we look ahead with a heightened sense of urgency and conviction that we must challenge ourselves, think bigger and do much more in partnership with others to take care of the planet we share.”

He also mentioned that sustainability has always been a priority for the company: “Sustainability has been at Starbucks core since the beginning and consistent with our belief that we can build a great business that scales for good.”

Happy anniversary, Starbucks!

Also Read:

What’s your reaction?
+1
0
+1
1
+1
0
+1
0
+1
0
+1
0
+1
0

Popular Posts

Related Articles