FamilyMart Japan is taking “convenience” in “convenience store” to another level!
The Japanese brand known for their wide array of food choices and other essentials has ventured into creating comfortable fashion pieces as part of their “Convenience Wear” line. They even tapped Hiromichi Ochiai, the founder of the streetwear brand Facetasm, to be the creative director of their new clothing line!
FamilyMart released this new fashion line as part of their “40 nice things” campaign to celebrate their 40th anniversary. The popular Japanese convenience store franchise chain was founded in Sayama, Japan in 1973, but became incorporated in 1981.
The “Convenience Wear” collection includes everyday pieces such as shirts, tank tops, shorts, socks, underwear, towels, and handkerchiefs. Most of the items come in neutral colors, but there are bright pieces as well, such striped socks featuring the colors found in FamilyMart’s logo.
They also partnered with the Japanese chemicals company Asahi Kasei to make sure the clothes are light, breathable, and perfect for everyday use. Prices of all items in this collection ranges from only JPY 390 to JYP 990 (approximately PHP 145 to PHP 435.)
Check out the full collection on FamilyMart’s website.