Cue in Irving Berlin‘s “White Christmas”—there’s a new snow-colored M&M’s flavor that will arrive just in time for the holidays!
Mars Wrigley announced that one of its popular candy brands will have a new seasonal flavor this year called M&M’S White Chocolate Pretzel Snowballs.
“Our fans celebrate our innovative seasonal flavors every year,” Seasonal Marketing for Mars Wrigley, Tanya Berman, said. “This year, we wanted to deliver even more smiles to consumers ahead of the holiday season with an early announcement of our festive new flavor combinations—white chocolate and pretzel in M&M’S White Chocolate Pretzel Snowballs.”
The holiday-themed flavor features salty, bite-sized pretzel pieces that are coated with sweet white chocolate and white chocolate shells. It will be available in Single, Share, and Laydown Bag sizes starting September 2021.
M&M’s fans can look forward to more seasonal flavors such as Cookies & Scream, which will be making a comeback in October 2021. According to TMC Brand Designs & Reviews, the flavor first came out four years ago as a seasonal flavor for Halloween 2017.