Bring Your Barbies Back: Mattel Launches Recycling Program For Toys

Give your old toys a second life and save them from going into landfills–Mattel wants them back! If you have Barbie, Matchbox, and MEGA toys just gathering dust, you can now send them over to Mattel as part of their new “Mattel PlayBack” project.

Mattel’s Global Head of Sustainability, Pamela Gill-Alabaster, said, “At Mattel, we are committed to managing the environmental impact of our products. The Mattel PlayBack program helps parents and caregivers ensure that materials stay in play and out of landfills, with the aim to repurpose these materials as recycled content in new toys. It is one important step we’re taking to address the growing global waste challenge.”

Bring Your Barbies Back: Mattel Launches Recycling Program For Toys

Photo: Instagram/barbie

Mattel Playback

To get started, toy owners must fill up the return form on Mattel’s website to get their shipping label. After this, Mattel will send an email containing the free prepaid shipping label to be printed and pasted on the package. Once the toys are packed and ready, they can already be sent back to Mattel. For now, participating countries include Canada and the United States of America, to be followed by Germany, France, and the United Kingdom.

Participating in this new toy takeback program will let Mattel recover and recycle materials that can be reused in new toys. Meanwhile, the parts that can’t be repurposed will be downcycled or converted from waste to energy.

This initiative is part of Mattel’s goal to “achieve 100% recycled, recyclable, or bio-based plastic materials across all products and packaging by 2030.”

Richard Dickson, the President and Chief Operating Officer of Mattel said, “Mattel toys are made to last and be passed on from generation to generation. A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating.

In 2020, the company launched toys made from bio-based plastics and fully recyclable materials. Then last month, they announced the “Drive Toward a Better Future” product roadmap to make all their Matchbox toys and packaging from 100% recycled, recyclable, or bio-based plastic materials, also by 2030.

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