The K-Pop superstars will speak to UN delegates in New York as part of South Korea’s “global agenda for future generations.”
As far as musical awards go, K-Pop boy band BTS has earned them all, but their recent appointment by South Korean president Moon Jae-in as the country’s new Special Presidential Envoy for Future Generations and Culture recognizes their impact on a different stage.
The news was announced through a briefing on Wednesday, July 21, by Blue House spokesperson Park Kyung-mi. She also explained that the group’s mission as special envoys is to “raise awareness on global agendas, such as sustainable development, to our future generations and to strengthen the nation’s diplomatic power across the world”.
“We anticipate that BTS, who have been spreading message of hope and positive energy to fans around the world, will take a significant role in representing South Korea as the Special Presidential Envoy in the COVID-19 period,” the South Korean Presidential Office said per The Korea Herald.
Spokesperson Park also said that in their new capacity, the seven-piece pop group will be expected to attend key international meetings and diplomatic functions, including the 75th session of the UN General Assembly scheduled this September, where they will send “a message of consolation and hope for the youth around the world” and also join various activities to enhance cooperation in such issues as the environment, poverty, inequality and respect for diversity.
Fortunately, BTS already has a background in diplomatic relations. Back in 2018, the group was also present at the 73rd UN General Assembly for the launch of Generation Unlimited, a global initiative set to tackle crises in global education and training. BTS’ leader RM spoke in front of the audience to deliver a heartfelt speech that urged the world’s youth to “find your name, find your voice by speaking yourself.”
Then, last year, the group stepped back onto the UN stage to discuss the struggles faced by future generations as a result of COVID-19 and the importance of mutual support. In their video message to UNICEF, all seven members of BTS spoke in front of the camera and reminded the youth to continue dreaming despite uncertain times.
Let’s dream about a future when our worlds can break out of our small rooms again,” RM recited.
Explaining the group’s role further, the South Korean Presidential Office also cited the message in BTS’ latest song, “Permission to Dance,” which is about the determination to overcome the global pandemic through solidarity and cooperation among the world’s countries.
The song, which is the third English-language single by the band following “Butter” and the Grammy-nominated “Dynamite,” was co-written by British singer Ed Sheeran. In a press release, BTS shared that their fifth chart-topping song is “dedicated to anyone who is having a bad day or is discouraged in the face of reality.”