Interest In Learning Korean Rises After ‘Squid Game’ Premiere

More and more people have become interested in learning the Korean language weeks after “Squid Game” debuted on Netflix.

According to Reuters, several tutoring service providers experienced a rise in the number of new users signing up to learn Korean after “Squid Game” premiered on September 17, 2021. “Duolingo reported a 76% rise in new users signing up to learn Korean in Britain and 40% in the United States over the two weeks following the show’s premiere,” the report read.

Read: 4 Places to Bookmark for Online Korean Language Lessons

Duolingo spokesman Sam Dalsimer said, “Language and culture are intrinsically connected and what happens in pop culture and media often influences trends in language and language learning.”

Meanwhile, Sun Hyun-woo, the founder of the e-learning platform Talk To Me In Korean, said, “There were thousands of people who wished to learn Korean even before Squid Game or the BTS craze, yet they were often studying in solitude.”

“Now, they are part of a ‘global phenomenon;’ learning Korean has turned into a much cooler pastime,” he added.

The Korean thriller series “Squid Game,” which already reached 111 million views in its first month, is now the most-watched show ever on Netflix.

“It took more than 10 years for Hwang Dong-hyuk to get ‘Squid Game’ made. It only took 17 days and 111M global fans to become our biggest ever series at launch (and the first to surpass 100M when it premiered),” Netflix Geeked tweeted.

Art Daniella Sison

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