Alice Eduardo

Woman of Steel Alice Eduardo Talks About Success In Business, Single-Parenthood, Ending A Marriage

Alice Eduardo has finally stepped up into the limelight and opened up about her private life

While the business world knew Alice Eduardo as the CEO of Sta. Elena Construction and Development, the company behind the large-scale projects in the Entertainment City, netizens knew her as the doting Ate of the spirited socialite-turned-vlogger Small Laude.

Save for her occasional cameos on her sister’s vlog, little is known about her. Not until her recent interview with Karen Davila which was uploaded on the latter’s YouTube channel last March 9, 2023.

Alice Eduardo on business

The almost 50-minute candid interview, which has raked in 3.4 million views to date, has covered a vast amount of topics ranging from business, family, luxury collections, and life. 

Eduardo started off by sharing that she was never really a “Woman of Steel,” as she was originally managing their family’s rice mill business. However, even before jumping into the industry, she has always been uncharacteristically drawn to steel and engineering. 

One day, an interested supplier asked her if she can supply steel splices. 

“Sa akin noon, lahat pwedeng gawin,” she says with a laugh.

She added, “Kahit hindi ako sure, sasabihin ko, meron akong ganyan”.

The supplier requested a particular design and Eduardo jumped at the opportunity. She was able to supply the right materials and this kickstarted her dream career.

Her first major project was the Bacnotan Steel Plant in Batangas. After which, big clients entrusted her with huge projects despite being a newbie in the construction business. Asked what was the secret to her success–Eduardo presumes that her clients must have seen her sincerity, passion, and aggressiveness to deliver.

“If people see that you have the drive, guts na gawin ang project, [they will give the project to you],” she says.

Her life goal when she was younger was just to have personal savings worth Php 10 million—but through her hard work and dedication, she was able to earn her first billion after a decade in the business.

Alice Eduardo on marriage, single-parenthood

Despite having a luxurious lifestyle, a thriving business, and loving kids, Eduardo revealed that she was actually a single mother to Jacqueline, Jameson, and Jessica. 

She admitted to Davila that it was not an easy decision to end her marriage. In fact, she was initially contemplating staying on and ending it when their kids were already more mature.

But one morning, it dawned on her that she had to do it out of self-respect and for her and her ex-husband’s peace of mind.

Ang iniisip ko na lang, ito siguro ang plan sa akin ni Lord, that is why nangyari iyong magkahiwalay kami ng ex-husband ko,” she tells Davila. “Marami naman akong nagawa, natulungan. Baka naging limited [ang pwede kong gawin] kung nandon ako sa marriage na yun.

Alice Eduardo on autism

Diving deeper into her personal life, Eduardo likewise shared about her only son and youngest child Jameson, who was diagnosed with autism when he was much younger. 

For a while, Eduardo said she was in denial, even enrolling her son to a regular school. But later on, she realized it would be best to get the needed nurturing and support from a school for kids with special needs.

But while she was earlier heartbroken over Jameson’s situation, she, later on, understood God’s wisdom behind it. 

“Siya pala ang magiging kasama ko every day, every night, sa lahat ng struggles ko siya. Siya ang mag-iinsipire din talaga sa akin,” she says in the interview. “Every time I look at him then we pray together, [I feel like] everything’s okay,” she ends. 

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