Doja Cat has collaborated with Girls Who Code to create an interactive music video for her latest single, “Woman.“
Girls Who Code is a non-profit organization that aims to get more women into programming to bridge the gender gap in the industry. And who better to patter with than an international pop singer like Doja Cat that just released her single for “Woman”? It’s the first-ever codable music video that doesn’t require knowledge or experience in coding.
“The First-Ever Codable Music Video Experience”
The web-based experience was designed to make coding more accessible and requires no prior knowledge of the subject. Throughout the video, several “challenges” will pop up, prompting users to instantly change elements like the color of Doja’s nails from white to gold or the setting of the clouds from clear to foggy. It may not be an extensive tutorial but is still a fun experience for fans and a great introduction to programming.
Learning Code Through Music
“We know firsthand that girls and young women are some of today’s most powerful creators and changemakers,” Tarika Barett, CEO of Girls Who Code said in a press release. “However, too few know that they can have a career in computer science and that it can open up an entire future of possibility to nurturing their passions. Learning to code enables you to change the world around you.”
“Most girls haven’t heard of coding, but they are passionate about activism or dance or music. Our job is to show them the connection between learning to code and pursuing those interests,” Barrett added. The collaboration with Doja Cat came about while Girls Who Code was working on an idea for a codable music video with creative firm Mojo Supermarket.
Art Daniella Sison