RLC Residences has only good words for their endorser!
This is according to Karen Cesario, Marketing Head and Chief Integration Officer. FreebieMNL spoke to her during the January 24 launch of RLC’s new project, Le Pont at Blue Leaf Cosmpolitan, Quezon City.
Evangelista has been an endorser of RLC Residences for years now, doing collaborations with them that can be seen in the actress’ vlog.
Cesario tells FreebieMNL, “Heart is amazing. Actually, for us, she’s not just an endorser, she’s actually part of the RLC Residences family.”
Heart Evangelista is a collaborative endorser
Evangelista has truly lived up to her title “Queen of Creative Collaborations” as it manifests in the way she works with RLC Residences.
Cesario says of Heart, “She’s genuine and authentic. For the brand, this is not something that we go to her and say, ‘Oh, you know, you have to do these things…’ No. This is a collaborative relationship. We really have a discussion and she gives also insights like ‘You know, maybe, we can do something like this.’”
Aside from their recent collaboration where Evangelista made her own scented candles, she also designed her own unit.
“Before the candles, there was a collaboration with her where she designed her unit; that was her. Whatever she said in her content at that time about RLC Residences and how she created it, that’s all her. It’s not something that we fed to her,” Cesario recalls.
“Not a prima at all”
RLC Residences is thankful for Evangelista as an effective endorser. Cesario says, “We’re so grateful for that kasi it’s so hard to find ambassadors who are a believer of your product and a user of your product, so we could not ask for anything more from Heart.”
Aside from that, Cesario has only good words to say about Evangelista’s work ethic. Her team mostly works with the Kapuso actress because they handle the marketing campaigns.
Cesario describes Evangelista: “She’s so generous—generous with time, with energy, with ideas. She’s so easy to work with, so professional.
“Her work ethic is impeccable—always on time, ready when she gets there, not a prima at all.”
Banner Image Paulo Correa