Did you miss Project Pie? The artisan pizza concept introduced in the Philippines in 2013 is back to serve DIY pizzas with two new locations. Project Pie’s outlets in Shopwise branches are a joint venture between Shakey’s Pizza Asia Ventures Inc. and the Gokongwei-led Robinsons Retail Holdings Inc.
Two New Project Pie Outlets
In November 2021, the restaurant announced the opening of a new outlet in Shopwise Makati. Their second branch opened in December at Shopwise Antipolo. The relaunch is a joint venture between Shakey’s and the Gokongwei Group, which invested in the restaurant chain earlier in the year.
“We are delighted to reopen Project Pie at Shopwise. It’s a well-loved brand with solid patronage clamoring for us to bring it back,” Shakey’s President Vicente Gregorio said in a statement. “We are launching with a couple of stores, Antipolo and Makati, and are looking to build another handful of outlets next year,” he added.
Grab a Bite in Select Shopwise Stores
What makes Project Pie stand out from the usual pizzerias is the customization. Customers can build their own artisanal pizzas by choosing a base sauce, cheese and top it off with their choice of meats and vegetables. After a few minutes, you get to enjoy a freshly baked pizza made to your liking for as low as P249. Other items on the menu include 18-inch pizzas, pasta, burgers, chicken and rice meals, dessert, and unlimited soda refills.
Gregorio also remarks that the plan to reopen Project Pie outlets in supermarkets is ideal for capturing specific dining occasions. “Nowadays, family shopping trips to the supermarket are often accompanied by eating out. Situating in a hypermarket with high foot traffic is a great way to provide this captured market a convenient dining option.”
In addition to opening the artisan pizza restaurant in select Shopwise branches, RRHI is modernizing its stores to improve the guest’s shopping experience. The company aims to offer shoppers more premium items, services, and food selections during the revamp.
Art Macky Arquilla