Two Canadian icons in one sweet collaboration? Justin Bieber and Tim Hortons just made that happen!
Canadian coffee house brand Tim Hortons teamed up with Grammy Award-winning singer Justin Bieber to co-create exclusive merchandise and three new Timbits flavors.
Aptly named “Timbiebs,” this collaboration includes merchandise such as beanies, fanny packs, and tote bags, as well as a new line of donuts with Birthday Cake Waffle, Chocolate White Fudge, and Sour Cream Chocolate Chip flavors.
“Doing a Tim Hortons collab has always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart,” Justin said.
What makes this collaboration even more special is Justin’s genuine love for the brand, something he has always been expressive about on social media. “Got my Tim Hortons… Good day so far. #Canadian,” he tweeted in 2011.
“Justin is so fervent in how much he loves Tims,” Hope Bagozzi, the Chief Marketing Officer for Tim Hortons, said. “That is the perfect recipe for a collaboration. It’s not forced.”
“It opens us up to a different audience and a different conversation beyond just hockey. Justin has wide appeal, but definitely does appeal to younger guests,” she added.
The “Timbiebs” Timbits merchandise and donuts will be available for a limited time in Canada and the US starting November 29, 2021.
Art Daniella Sison