Their new collaboration sends users a clear message.
It is no secret that global pop music artist BTS is at the forefront of the music scene. With their newest collaboration with Samsung, experiencing their music got even better. Through a global takeover at Galaxy Unpacked 2022, BTS and Samsung swept the world again.
Samsung renewed its partnership with the South Korean superstars to market the Galaxy Z Flip4. As part of the deal, the brand released a collection of photos. These photos feature the BTS members with the device. The photoshoot emphasized the Flip4’s features.
The tech giant also unveiled BTS digital films in five iconic locations at this year’s event. One location was New York City’s Times Square. Scanning the billboard’s QR in Times Square allowed users to play BTS tracks in sync with the screen.
The first film was “Galaxy x BTS: Unfold your world with Z Flip4.” It highlighted the new experiences offered by the new device. The new version of BTS’s “Yet To Come” MV celebrated Samsung’s latest shade, Bora Purple. It also showed everyone a future full of possibility and potential.
The second video was a brand-new digital film set to “Over the Horizon 2022 by SUGA of BTS.” It’s his version of the iconic tune he produced last year for the ringtone’s 10th anniversary. Samsung has collaborated with many artists over the years. SUGA, known for his production skills, is the first artist to remix the song twice.
Check out some photos from the event below.
BTS and Samsung sent a clear message
Speaking of the latest Galaxy foldables, a lucky ARMY scored the new Galaxy Z Flip4! In one of Samsung’s pop-up events, the goal was to gather nine Galaxy Z Flip4 pins. But first, fans must gather stamps to qualify for the random drawing of pins. Rayna did both. The “Bora Purple” variant is so rare that people have offered her money for it. But she refused to sell!
With its new larger-than-life campaign, Samsung is sending its users a clear message. No matter how the future unfolds, by dreaming big, our best moments are still yet to come.
Stay tuned to the Samsung YouTube channel for more BTS and Galaxy Unpacked content.
Featured Image Daniella Sison