Kroma Entertainment Is Here To Change The Entertainment Game

‘TraDigital’ company Kroma Entertainment will revolutionize the Philippine entertainment scene.

Kroma Entertainment Inc. has officially launched on April 6, and they’ve introduced more exciting plans to bring engaging content for Filipinos around the world to love. 

Backed by 917Ventures Retirement Fund, this new ‘traDigital’ company offers entertainment in several platforms and formats: award-winning films, digital and live events, podcasts, and series, to name a few. 

There are eight brands under the Kroma Entertainment umbrella, all geared towards bringing excitement to their audiences.

Globe Studios has rebranded into ANIMA and SECRET MENU. The former is a creator-focused production house that has churned out some of the industry’s best-loved flicks, including LSS and Dead Kids, the first Filipino Netflix original. Meanwhile, the latter is a full-service creative and production house for branded content.

Expect more quality music from up-and-coming local artists through PARADISE RISING. This is a partnership with record label 88RISING. There’s also a video-on-demand platform called UPSTREAM, with films and series for every Filipino.

Globe Live is now called LIVE MNL. Aside from its on-ground events, they’ve continued bringing entertainment to the post-pandemic era with hybrid events like It’s a Girl Thing, ETO NA! Musikal nAPO!, and the 2020 virtual fan meeting of K-pop group BLACKPINK.

NYMA, short for ‘Now You Must Aspire,’ is a talent management agency focused on nurturing trailblazers to break through all media spaces. They recently partnered with ABS-CBN and the BEAM digital television network to launch the Pinoy Interactive Entertainment Channel (PIE). 

“It’s the only multi-platform real-time interactive entertainment that brings audiences and brands alike to enjoy the unique tradigital proposition perfect for today’s changing customer habit,” says Jil Go, head of Kroma Entertainment’s Broadcast and Publishing Group. “ABS-CBN provides the expertise in terms of content creation, while Kroma complements its interactive and tech product mix, fully enabled by the 917Ventures portfolio companies.”

Kroma Entertainment also has WONDER, a leading digital magazine covering pop culture and style, and FreebieMNL, your go-to for the latest deals and freebies.

Get to know more about Kroma by visiting their website.

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