Heads up, muggles! You’re in for a magical treat as the largest collection of Wizarding World wares is coming to Harry Potter New York!
Dubbed the “first and only” flagship store for all things Harry Potter, the three-story retail attraction is set to open at 935 Broadway near the iconic Flatiron Building in Manhattan, New York. The store will include 15 themed areas across a whopping 21,000 square feet of walking space.
Peep the photos below to see the enormous model of Fawkes the Phoenix and the Griffin that guards Dumbledore’s study.
According to an exclusive scoop by Entertainment Weekly on Tuesday, Harry Potter New York will house “over 1,000 Wizarding World props” and larger-than-life “authentic movie recreations,” most of which aren’t available at any other location.
‘We’re bringing authentic props that come directly from the films and also authentic recreations,” Karl Durrant, VP and General Manager of Warner Bros. Retail Destinations exclusively told EW. “From the Harry Potter films, you’ll be able to find Harry’s authentic wand on display, as well as Ron’s, Hermoine’s, and Dumbledore’s wands. We have the original Golden Snitch, Harry’s broomstick, Tom Riddle’s diary with a basilisk’s fang in the middle of it, and many other items.”
“We have two virtual reality experiences will be able to reveal more about soon,” Durrant adds. “One will take you on a journey around Hogwarts called ‘Chaos at Hogwarts’ and another that will put you on a broomstick where you can fly over the River Thames in London called ‘Wizards Take Flight.’”
Among the many themed sections is the Honeydukes area, where guests can run off with Chocolate Frogs and Bertie Bott’s Every Flavor Beans. You can also take home plush toys and other magical gifts found under and around the Dirigible Plum Tree area.
Meanwhile, more than 50 different types of wands will be displayed for viewing in the Wand Shop beneath the hovering Griffin, each curated after a character or a location from the Wizarding World.
In the Personalization Area, diehard fans can re-imagine their whole ensemble after the style of the franchise’s character. Engrave a wand, emboss a journal, or embroider your personal initials on your robe. Once you’re done, you can take your wand on a test run on the interactive wand table.
Visitors will also have the chance to explore the House of MinaLima, an art gallery that exhibits all the stunning visual design output by Miraphora Mina and Eduardo Lima, the design duo behind all the Harry Potter and Fantastic Beasts movies.
Throughout the store, there will be dozens of interactive installations and Enchanted Keys that visitors can unlock to learn cool wizarding facts and watch Harry Potter-themed videos using the Harry Potter Fan club app.
“The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,” said Sarah Roots, EVP of Warner Bros. Worldwide Tours and Retail, per Thrillist.
“With over 1,000 Wizarding World props on display, the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”
Harry Potter New York is set to open its magical doors n June 3, 2021. Until then, a partial line of Wizarding World products is made available online via Harry Potter Shop.
(All images belong to Harry Potter New York)