Learn the secrets of product innovation and marketing.
If you’re into all things digital, there’s an upcoming event for you that you’ll definitely want to mark on your calendar. The Internet & Mobile Marketing Association of the Philippines (IMMAP)’s DigiCon, the flagship event for the Philippine marketing, advertising, and digital industries, is coming back this year with its new theme: DigiCon Valley. The in-person and virtual event will take place from October 10 to 14, 2022.
This year, DigiCon Vallery marks the celebration of innovation, problem-solving, and the entrepreneurial spirit by inviting world-renowned keynote speakers and enthusiasts alike. DigiCon Valley looks ahead to what will be a tipping point in the country’s start-up scene: an expected increase in investments for Philippine firms in the next three years, compared to the past five years combined.
At DigiCon Valley, you’ll learn about the secrets of product innovation, marketing for hypergrowth, and embodying the start-up spirit in every organization.
Four program tracks will set the digital agenda for brands. These key points in the event are expected to open doors for those in the digital space to connect with Philippine businesses.
1. Launchpad will discuss the tools and techniques for digital excellence.
2. Hypergrowth will level up your digital skills and will showcase stories of growth from the most successful start-ups.
3. Breakthrough will teach digital strategy and how to think like an innovator.
4. Enterprise will chart what it means to be a digital-first organization.
Introducing the Keynote Speakers
The IMMAP DigiCon Committee gave a preview of the upcoming conference during a press launch which was held at The Astbury in Poblacion, on August 31. IMMAP DigiCon Co-Chair, Denise Haak, officially unveiled the theme and program tracks to media guests and sponsors.
IMMAP DigiCon Co-Chair, Trish Elamparo-Esteban, also covered the Program Tracks and introduced this year’s Keynote Speakers.
This year’s distinguished speakers include Huffington Post founder and one of the most influential women in the world, Arianna Huffington; co-founder and CEO of Philippine online news website Maria Ressa, who is also the country’s first recipient of the Nobel Peace Prize; internationally acclaimed marketing expert and academic, Mark Ritson; Design Sprint inventor, Jake Knapp; and award-winning Global CMO of Dole Sunshine Company, Rupen Desai.
Ritz Tan, who is heading one of IMMAP DigiCon’s programs, added that there’s a new addition to this year’s event called After Hours. In this hybrid event, the conference itself will be done virtually and during the After Hours, a night-set face-to-face networking session will be held to allow attendees to meet each other and network with other entrepreneurs.
Co-presented by Angkas, the IMMAP DigiCon Valley 2022 thanks the following sponsors:
Platinum Sponsors: Manulife Philippines, Share Treats, and TikTok;
Gold Sponsors: Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines, and Meta Philippines;
Silver Sponsors: Digital Turbine, Hepmil Philippines, and Metrobank.
IMMAP DigiCon Valey 2022 also extends its thanks to its media partners:
Platinum Media Partners: Manila Broadcasting Company and Rappler;
Gold Media Partners: CNN Philippines, Manila Bulletin, AGC Power Holdings, Podcast Network Asia, The New Channel, and The Asian Parent;
Silver Media Partners: Business World, Inquirer.Net, Kroma Entertainment, and The Philippine STAR;
Event Partners: Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.
Featured Image Paulo Correa