Wordle’s Not-so-Puzzling Worldwide Success

Surely, you’ve come across green, yellow, and black boxes on your timeline the past weeks and wondered what it meant. The online word puzzle, Wordle, has gained traction over the holidays and grew from 90 daily players to millions worldwide.  It’s free to play, has no ads, and encourages folks to get their thinking hats on.

Wordle's Not-so-Puzzling Worldwide Success
Photo: Wordle

From Pastime to Viral

Josh Wardle, the software engineer who created the game for his puzzle-loving partner, didn’t expect this to blow up as it did. “I wanted to try making a game that she and I would enjoy playing together, and Wordle was a result of that,” he told Slate.

What started as a simple yet challenging puzzle that they would solve on their sofa as a pastime has taken social media by storm, and more players have since joined in on the fun. He drew inspiration from the New York Times crossword, combined it with his wife’s fondness of Spelling Bee, and made the prototype in 2013.

Why Players are Hooked

The objective of Wordle is to guess a new five-letter word each day. Players get six chances to correctly guess the word of the day and share their results using a grid that displays their results. But what sets this ingenious game from others is the lack of endless play. You only get to solve one puzzle a day since the website only gets refreshed when midnight strikes.

“Even though I play it every day, I still feel a sense of accomplishment when I do it: it makes me feel smart, and people like that,” Wardle shared. According to Morning Consult, 43% of players heard about Wordle through social media, while others found out about it through word of mouth and the news.

READ: Werk Yo Mind: 5 Games Like Wordle You Can Play

As excited as he is that other people get to bond over Wordle during the pandemic, he also revealed that the game’s popularity has caused him anxiety. “I feel a sense of responsibility for the players. I feel I really owe it to them to keep things running and make sure everything’s working correctly,” he added. Nevertheless, Wardle takes solace in knowing his game has amused others.

ALSO READ: How This 2018 Mobile Game Became Everyone’s Latest Quarantine Obsession

Get Hundreds of Discounts & Vouchers

Grab ₱100,000 worth of vouchers on food, home essentials, fashion finds and more!

Lush Sleep Body Lotion


Get weekly updates on new articles and deals.