Apart from long tweets, Twitter blue subscribers can now also use bold and italic text formatting
Twitter Blue subscribers can now tweet their hearts out following the introduction of a new exclusive feature–the 10,000-character-long tweets. Apart from this, Twitter has also added support for bold and italic text formatting.
This new feature comes right on the heels of the February 2023 feature which introduced the 4,000-character-long tweets for Blue subscribers. This feature aims to encourage people to publish longer posts instead of threads.
We’re making improvements to the writing and reading experience on Twitter! Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting.
— Twitter Write (@TwitterWrite) April 14, 2023
Sign up for Twitter Blue to access these new features, and apply to enable…
Long tweets for monetization?
Twitter’s recent push for long-form content comes at a time when Elon Musk is introducing creator monetization tools. On Thursday, April 14, 2023, he announced that creators can apply for monetization and offer subscriptions to users.
For the next 12 months, Twitter will keep none of the money.
— Elon Musk (@elonmusk) April 13, 2023
You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor).
After first year, iOS & Android fees…
For the next 12 months, Twitter will give all money to creators after paying Apple or Google their 30% cut. After that, the Apple/Google tax will reduce to 15% and the social media company will take a smaller fee from creators.
Currently, creators can offer subscriptions at per-month prices of $2.99, $4.99, and $9.99. To be eligible for monetization, Twitter’s rules indicate that creators need to be at least 18 years old, they need to have 10,000 active followers, and they need to have tweeted at least 25 times in the last 30 days.
At the moment, Twitter’s monetization program is only available for users in the U.S. But Musk said the company is working to expand the program to other countries.
After taking over the company he also axed newsletter tool Revue, a startup Twitter had acquired in 2021.
Hounding this new feature is Twitter’s supposed fierce battle with newsletter platform Substack, which introduced a Twitter-like feed called Notes recently.
Reports had it that Twitter allegedly started blocking links to Substack and even disallowed replies, retweets, or bookmarks on tweets with links to the newsletter service.
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