Three mock-up movie trailers produced by Watsons PH encourage Filipinos to get vaccinated
Did you know that you can prevent the ill-effects of flu, HPV, and pneumonia through vaccination?
This is the awareness that health and beauty retailer Watsons PH wanted Filipinos to become aware of through its mock-up movie trailers and posters, which were released in time for the recently concluded World Immunization Week.
The campaign, called Watsons Vaxxed Office Hit, has three movie trailers and posters aptly titled based on some of the world’s vaccine-preventable diseases: “The Cough,” “Breathless,” and “The Bleeding.” The trailers encourage the public to sign up for vaccines to fight flu, HPV, and pneumonia.
Watsons PH Health Trading Director Sonny Cuenco wants to highlight the urgency of getting vaccinated, the reason why they wanted the trailers to go live in cinemas.
Cuenco says, “It’s made to make our message on the urgent need to get vaccinated stand out. The trailers will also be promoted online and via out-of-home mock movie ads—just like a box office-breaking film.”
In a recently held launch for the Vaxxed Office Hit campaign, important people from the health sector as well as Watsons officers encouraged everyone to get themselves vaccinated.
Dr. Eroll Yabut of the Health Promotion Bureau of the Department of Health lauded Watsons for the materials. He says, “It really makes you think about your health and what you will do after watching. It’s important for people to get vaccinated as it is our best bet against preventable diseases.”
“We invite everyone to get vaccinated to protect themselves, their loved ones, and their community. It is the safest and most effective way to stop infectious diseases,” shares Dr. Lulu Bravo, Executive Director, Philippine Foundation for Vaccination.
“There are many diseases to watch out for, but advances in medicine have allowed us to protect ourselves through vaccination. Watsons is making it easier to protect ourselves by making immunization more accessible and affordable,” adds Jared de Guzman, Watsons Customer Director.
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There are more than 25 safe and effective vaccines that can stop diseases, protect health, and mitigate outbreaks. Three of these are shown in the Vaxxed Office Hit campaign of Watsons.
First is the Human Papillomavirus, or HPV, It is one of the most common sexually transmitted infections in the world. There are usually no symptoms and it goes away on its own, but the virus may cause painless growths or lumps around the genital area. HPV is usually transmitted via sex or skin-to-skin sexual contact with an individual who has the virus. If untreated, HPV infections can cause cancer.
Second is Pneumonia, a lung infection that causes the air sacs to be filled with fluid or pus. Its symptoms include coughing, fever, sweating, chills, shortness of breath, chest pain, loss of appetite, fatigue, and nausea and vomiting. Pneumonia is caused by a variety of factors such as viruses, bacteria, and fungi. It is the single largest infectious cause of death in children around the world.
Meanwhile, the dominant flu strain circulating the globe this 2023 is Influenza A (H3N2). It has been, in fact, associated with more severe flu seasons. Meanwhile, subtype H3N2 is known to cause more severe illnesses in young children and older adults.
Watch “Breathless,” “The Bleeding,” and “The Cough” here.
Banner Art Paulo Correa