Nike creates new home courts for young Filipinas

Everyone knows that engaging in sports is good for one’s health. It plays a critical role in the personal development and skills of girls. In fact, the Women’s Sports Foundation revealed that the females who play sports have higher self-esteem and confidence, and lower levels of depression than those who do not engage in sports. However, not all girls get the opportunity to participate in sports.

That’s why Nike is stepping up to the plate by partnering with Girls Got Game Philippines, a Manila-based non-profit organization, to create two fully refurbished multi-purpose courts for young girls “to learn, grow and have fun while increasing access to play and sport opportunities.”

“Kids are made to play, yet many in the Philippines, particularly young girls, do not have access to sports. Nike and Girls Got Game are investing in the future of kids by giving them access to tools and training they need for success, building confidence on and off the court by exposing them to positive female role models and breaking down barriers to create inclusive communities,” said Jino Ferrer, Nike Philippines country marketing manager.

The recently-launched courts feature two designs: the outdoor court “Now,” features pictures of young girls playing sports like volleyball, basketball, rugby, and football; and the indoor court, “Future,” has images of girls as doctors, leaders, and athletes.

These courts are located at the Sacred Heart Academy School in Sta. Maria Bulacan. They were designed by artist and illustrator Jill Arteche, who is known for creating artwork that celebrates the Filipina culture.

“We hope to inspire the next generation of Filipina girls to view the refurbished courts as a symbol of their goals and dreams and that accomplishing these, however small, is what brings a sense of achievement,” added Ferrer.

If you’re interested in molding the future of the next generation through sports, you can volunteer and support Girls Got Game Philippines through this link.

Art Daniella Sison

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