PSA: Toni Gonzaga’s cologne line, POUF!, is not yet registered to the FDA

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(Image: @theeverydayph)

This is proof that nothing is exempt from the fussy eyes of the FDA.

After post-marketing surveillance, the Food and Drug Administration or FDA released an advisory earlier this month advising against the “purchase and use of the unauthorized cosmetic” called “pouf! Everyday Cologne Spray,” due to its lack of a valid Certificate of Product Notification as of December 2020. 

“Since the abovementioned unauthorized cosmetic product has not gone through the notification process of the FDA, the agency cannot assure their quality and safety. The use of such violative product may pose health risks to consumers,” the advisory states.

pouf! is a fragrance line launched under the Everyday brand and marketed by TGWW Everyday Lifestyle Studio, a firm owned and led by a couple of celebrities whose initials represent the company name: multimedia icon Toni Gonzaga and digital creator Winnie Wong, popularly known as YouTube vlogger Penelope Pop.

The collection debuted last February 2020 and features three scents, each aligned with different tempers throughout the day: the morning’s Rise, the midday’s Bloom, and the nighttime’s Dusk.

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(Image: @theeverydayph)

The younger brother of Paul Soriano, Gonzaga’s husband, is Wong’s boyfriend, hence the connection.

In the advisory issued by the DFA, only the last two were specified, and did not mention anything about the Rise fragrance. Despite this notice, the cited products continue to be sold on online marketplaces and in the product’s official webstore.

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(Image: @theeverydayph)

FDA’s records also show that Gonzaga and Wong’s firm is registered but is only authorized to sell bags, notebooks, and toiletries. 

Both Gonzaga and Wong are yet to give a formal statement on the issue. The latter, however, told via e-mail that it is already being addressed in the proper forum. 

Wong continued: “There are many sensationalized and fabricated information coming out against us. We do not want to engage in false information.”

That’s only a part of the Taiwanese vlogger’s bigger problem. In a letter sent to the Bureau of Immigration, consumer rights group Action for Consumerism and Transparency or ACTION claims Wong has been overstaying her welcome. According to the group, her having worked as an endorser and a retailer should not have been possible under her Special Investors Residence Visa. Her products’ lack of a working FDA license only intensified the call for her deportation.


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