After 20 years in the beauty industry, BECCA Cosmetics is saying its final goodbyes. Due to unforeseen circumstances and the impact of COVID-19 on the company, they will be ceasing operations by the end of September. This came as shocking and unfortunate news to fans of the Australian brand as their highlighters and bronzers have become a cult-favorite and the standard in YouTube make-up tutorials.
In an announcement addressed to their BECCA Beauties, they share their gratitude for the love and support that the brand has received. It reads, “The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.”
Rebecca Morrice Williams founded the company in Perth, Australia back in 2001. As a make-up artist, the lack of products on the market catering to more skin types and colors was disappointing, to say the least. This inspired the creation of a brand that’s all about being inclusive, cruelty-free, embracing individualism and effortless beauty. Every product that has been released since has the same goal, “To help you create the same glow on the outside as the one that emanates from the inside.”
BECCA has many star-studded collaborations including one with Chrissy Teigen for the Glowy Cravings Collection, Khloe Kardashian and Malika Haqq for the BFFs Collection, and Euphoria actress Barbie Ferreira for the Prismatica Collection. And who could forget the collaboration with Ms. Jaclyn Hill – Youtuber and Make-up Artist – who introduced the world to the most-coveted Champagne Pop Highlighter.
They have truly built an amazing community that’s full of light and positivity and it’s sad to see them go. Before it’s too late, stock up on your favorite BECCA Cosmetics products.
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