Crocs are taking over the digital world with their rubber clogs for October. Their partnership with Bitmoji and Snapchat allows users to dress their avatars in classic footwear. Plus, fans can participate in the Croctober activities to win amazing prizes and get featured on their social media pages.
What is Croctober?
The brand aims to offer new digital and in-store campaigns during the month of Croctober. According to a press release, several of the digital installations are available to their fans around the world. Of course, they’re taking a “bold and colorful” approach that is true to their style.
“We have some of the most incredible fans who want to be an active part of our community and engage with us in a meaningful way, and Croctober is an homage to that,” Chief Marketing Officer Heidi Cooley said. “Everyone in Croc Nation knows that Croctober is actually the most wonderful time of the year! There’s no better time to Come As You Are and we can’t wait to celebrate with our fans…all month long!”
Celebrate Croctober All-Month Long
Throughout the month, there will be several unique, fan-first experiences, such as Crocs Trivia on social media and in select retail stores. Everyone is invited to join in on the fun by posting Crocs-themed content on social media and tagging the brand (@crocs). Those who participate might get a chance to win surprise-and-delight items or get featured on the official page.
Flex Your Crocs on Snapchat and Bitmoji
Fans can choose to dress their avatars with a variety of Crocs shoes and personalize it with Jibbitz charms. The online collection includes clogs in 11 classic colorways, as well as the Classic Bleach Dye Clog, and Classic Camo Clog. Meanwhile, the shoe accessories come in three themes: Culture Creators, Fashion Enthusiast, and Sport Lifestyle. Access to these exclusive materials starts on October 13 on the Snapchat and Bitmoji app.
Croctober ends on Croc Day, an annual fan holiday recognized on October 23. In the days leading up to this event, further details regarding their upcoming limited-edition product.
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Art Daniella Sison