Extreme weather outerwear maker Canada Goose announced that they will no longer use fur on their coats by the end of 2022. The international luxury brand will also stop buying fur by the end of this year.
“For years, Canada Goose’s trademark parka jackets with coyote fur trim have been synonymous with fur cruelty,” Humane Society executive director Claire Bass said.
“But their announcement today is another major blow to the global fur trade, a dying industry on its knees from the punches of so many top designers and retailers walking away from the PR-nightmare of fur.”
Despite being criticized for years for their use of wild coyote fur on their parkas, Canada Goose president and CEO Dani Reiss said, “the fact that we’ve been targeted did not factor into this decision at all.”
Instead, he said that their move was based on their goal to become more sustainable.
“Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to. We continue to expand–across geographies and climates–launching new categories and products designed with intention, purpose and functionality.”
“This decision transforms how we will continue to do just that. We are accelerating the sustainable evolution of our designs,” he added.