A Dior treadmill is one of those items we didn’t think we’d ever see from the luxury fashion brand.
Fitness gear is one of the newest ways to flex your wealth, and Dior teamed up with Technogym to upgrade your home gym equipment. Not only are they releasing a limited-edition treadmill that’s tablet-compatible, but also a multi-functional bench with weights, elastics, kettles, and an exercise ball that doubles as a modish seat.
Dior Vibe Line
The decision to explore the fitness industry was made by artistic director Maria Grazia Chiuri. Together with premium sports company Technogym, they plan to release smart equipment and on-demand serving training services branded with the designer logo. This is following the introduction of the Dior Vibe sneakers at the Dior Cruise 2022 presentation.
Dior x Technogym
Dior’s limited-edition home gym equipment comes in a sleek white, black, and navy-blue accent imprinted with the brand’s logo. “This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure,” announced Nerio Alessandri, founder of Technogym and Wellness Designer. “Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience,” he added.
Technogym’s company website shows it has 80,000 wellness facilities across the world and 50 million virtual training users. It also states they were suppliers for the previous Olympic games, which is very impressive. Dior made no mistake in choosing a reputable brand like this.
Although they won’t be out until January next year, it would be something you could splurge on to kickstart your new year’s fitness resolution. Prices have also yet to be revealed. Surely, fashion and fitness enthusiasts will admire the stylish workout gear. Whether you’ll actually use them to follow the 200+ exercises on the Technogym app or simply post about it on your Instagram is entirely up to you.
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Art Daniella Sison