Stepping on a LEGO might have hurt us once, but what would it feel like stepping into one?
After drawing hype for the last couple of weeks, it has finally dropped – the newest iteration of the classic Superstar sneakers, courtesy of Adidas Originals and the LEGO Group, was launched at last on Friday, July 1, and it comes in both sneaker form and a brick model set.
The actual, wearable LEGO Superstar sneaker shows off a two-tone black-and-white design built with LEGO’s trademark blocks adding a stubby texture. The signature features of the Superstar – the shell toe, the heel tab, and of course, the Three Stripes – are all built with LEGO bricks, while the rest of the upper is made with white leather.
On the other hand, the Superstar 10282 collectible brick model reimagines the Superstar’s silhouette and all its components constructed with rectangular blocks. The set includes 17 extra LEGO pieces that allow you to build both the left and the right shoe, as well as Adidas Originals shoelaces and a custom shoebox. It also comes with its own display stand and a special plaque.
To commemorate the launch of the brick model set, LEGO brought six creative designers on board – Tom Yoo, Leta Sobierajski, Aida Kiraya, Hanna Helsøe, Nicolai Sclater, and Coffee Boy – to customize their own rendition of the brick-built pair. Peep the colorful results below:
Florian Müller, Senior Designer at LEGO, shared in a press release how the Superstar collaboration stemmed from their childhood.
“As a kid of the ’80s and growing up in the ’90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair,” Müller said. “As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky.”
The Adidas Superstar x LEGO® shoes retail at PhP3,300 at select Adidas branches and over at Adidas’ online store. Meanwhile, the LEGO® Adidas Originals Superstar 10282 model is now exclusively at LEGO Certified Stores and the official online store at bankeebricks.ph for PhP5,999.75.