In partnership with Fanlife
Members of the South Korean boy band BTS are now ambassadors for French luxury brand Louis Vuitton! “Joining as new House Ambassadors, the world renowned Pop Icons [of BTS] are recognized for their uplifting messages that impart a positive influence,” the world-renowned fashion company said.
Louis Vuitton announced this exciting new collaboration by posting a photo of the seven-member group in pastel-colored outfits on April 23, 2021. “Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook,” they said.
Fashion designer and DJ Virgil Abloh, Louis Vuitton’s artistic director for the men’s wear collection, also expressed his excitement and noted the “contemporary” element that BTS will bring. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” he said.
Prior to the announcement of this new partnership, BTS wore elegant Louis Vuitton outfits in black, white, and tan colors to the 63rd Annual Grammy Awards in March 2021.