Penshoppe Welcomes Cha Eun Woo As Brand’s New Ambassador

Cha Eun Woo, one of the lead stars in “True Beauty” and “Gangnam Beauty” has joined Penshoppe as one of its new ambassadors! He’s part of the homegrown brand’s latest campaign, the Penshoppe Reset Collection.

cha eun woo

Photos: Instagram/penshoppe,

Team Penshoppe

On February 10, Penshoppe teased about their new endorser, saying “there’s nothing he can’t do.”

The multi-talented Korean actor, host, and singer was officially announced as part of Team Penshoppe on February 11: “The current [star] in our fangirl [heart]: True Beauty Lead Star & ASTRO’s Cha Eun-Woo fronts our latest #PENSHOPPEreset campaign as the newest addition to TEAM PENSHOPPE,” the local brand posted online.

In a video, Eun Woo said, “As [Penshoppe’s] new ambassador, it’s my duty and responsibility to keep you guys updated with the latest fashion pieces that you can wear day to night, and to stay at home and go out!”

Sold out

Not surprisingly, the Oversized Raglan Hoodie Eun Woo wore in the campaign sold out in less than an hour after he was announced as an official Penshoppe endorser!

Not to worry though, because they’ve been restocked right away.

Penshoppe also tweeted that Eun Woo’s Penshoppe billboards will soon be up around Manila, so keep an eye out!

Check out the Penshoppe Reset Collection here.

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