Get To Know KMall, the Korean Shopping Platform at PPOPCON 2022

The eCommerce platform has authentic Korean goods in the fashion, food and fandom space!

The recent Philippine Pop Convention (PPOPCON) was a groundbreaking, unique affair celebrating the community of artists and fans that formed thanks to the genre. At the convention proper, one of the major exhibitors was the Korean platform KMall.

Indigo Pai KMall shelf

As pioneers in the Korean goods space, having been around since 2017, KMall continues to bring the latest and greatest items. Starting as a platform for K-beauty, they have since expanded. Now, they carry K-fashion, K-food, and K-Pop merchandise. 

KMall isn’t your usual digital shopping platform. The eCommerce store, which is accessible through their official website as well as an app found on both the Play Store and App Store, offers a wide range of Korean products. Convention exclusive bundles included skincare items from COSTOK at special rates unavailable online or elsewhere.

KMall at the 2022 PPOPCON

For the PPOPCON, they were also the exclusive carrier of the official merchandise of KAIA. (Girl group KAIA is under ShowBT Entertainment; they’re the “little sisters” of SB19.) Thanks to them, the PPOPCON crowd got exclusive deals.

READ: ShowBT Philippines announces the newest P-POP girl group, KAIA

You couldn’t miss KMall’s stall the moment you entered the New Frontier Theater during PPOPCON. They had several shelves and a table with all the merch laid out, too. On their shelves was a great sample selection of their wares. Aside from that, they also had an area with a free samgyupsal station outside featuring a new take on potted meat: BROTH Ham.

BROTH Ham is an authentic ham primarily used for Korean Army Stew. It’s made of safe ingredients that excludes glandular meat, made with the meat processing know-how of Cheiljedang. 

On top of all that, they also had a gift for everyone that signed up for their platform on the spot.

When it comes to shopping for Korean must-haves, it’s well worth it to check out KMall!

Featured image: Macky Arquilla


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