This local brand is changing the game in the cosmetics world.
Choosing a new makeup brand or trying out new products can be hard for Filipinas. Most of us are morena, and most of the brands out there are best suited for fair-skinned people. But now we have a homegrown brand that’s right for us. It’s called OTG Easy Beauty. The people behind this brand came up with it because they wanted to produce makeup for Filipina skin.
This brand was made for using Asian technology. It’s perfect for those who are always on the go but want to focus on self-care at the same time.
Makeup for Filipina skin
The people behind this brand believe beauty is for everybody. They also believe it should be everywhere and reasonably priced. That’s why they released easy-to-use products. OTG Easy Beauty knows what Pinoy makeup aficionados want in a cosmetic product. A Filipina founded it, after all.
“OTG Easy Beauty was created by women, for women. We create products that offer affordability and quality,” shares co-founder Joy Go.
“Nowadays, the definition of beauty is becoming more expansive. It’s more intertwined with an individual’s sense of well-being. As such, we create cruelty-free, functional, and multi-use pieces. These pieces make it easy for users to do their makeup. That enables them to focus on other essential things” says Carmina Sanchez-Jacob. (Sanchez-Jacob is the other founder of OTG Easy Beauty.)
OTG Easy Beauty Products
These products are true to their name. They’re affordable, multifunctional, and perfect for those on the go.
Filipinas will enjoy the Brow Stick Duo. It’s a retractable kohl gel pencil and it comes with a spoolie, which will make it easy to create brows on fleek. It’s formulated with rice bran oil, which is rich in Omega 3 and 6. Get great brows for only P295. This product comes in Ash, Espresso, and Latte.
The Precise Liner Duo has a brush liner on one tip and a built-in eraser on the other. This liquid eyeliner is smudge-proof and waterproof. You can use it all day without retouching it. Priced at P395, it hydrates and moisturizes the skin. It also improves skin elasticity because it has pro-vitamin B5. This is available in Espresso and Jet Black.
Capture attention and create fluttery lashes that bring an element of joy. OTG Easy Beauty’s 3D Fiber Mascara Duo is equipped with dual design brushes. They’ll help you get the curl and definition you’ve always wanted. This product was made with plant-based oils. They’ll nourish and moisturize the lashes. It also has Oleic acid that helps calm and repair skin. Get your very own 3D Fiber Mascara Duo in Jet black or Espresso for only P395.
Top it all off with a blush stick
To complete your look, use the All Over Creamy Blush Stick Duo. This blush stick provides a beautiful tapestry of colors for every complexion. Say bye to clogged pores and excess oil! This blush features non-comedogenic ingredients that absorb oil, giving you a natural-looking glow. With its detachable blending brush, it’s also easy to blend this rich creamy blush stick. It’s also versatile. You can use this blend on your eyes as an eyeshadow or on the lips as a soft lip tint. Get a highly-pigmented, satin finish for only P695.
Get these products delivered to your door by ordering from LazMall. Get more discounts by buying the Easy Eyes, Easy Face, or Easy Essential Bundles.
Start enhancing your natural beauty with ease, thanks to OTG Easy Beauty!
Featured Image Daniella Sison
