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MUJI Moves To Central Square, Opens First Cafe In The Philippines


The brand stepped up its game in a major way.


Since it came to the Philippines in 2010, MUJI has strived to give customers a great experience. So when the Japanese lifestyle brand reopened its biggest local branch, it added a café. The branch and café sit take up 1,400 square meters of space in BGC’s Central Square.

Located at the corner of Fifth Avenue and 30th Street, the store is now three times bigger. It’s also divided into different sections now. You can buy items from their athleisure line, children’s wear, inner wear, and MUJI Labo. (That’s their line for unisex clothing.)

With MUJI Labo, the brand aimed to create items that anyone can wear, regardless of age, body type, or gender. This line has minimalist, streamlined designs. What’s more, the pieces come in colors that are easy to coordinate with other clothes.

To help improve the community, MUJI also set up a water refilling station. They did that to cut down on single-use plastics. Customers can ask for refills and they’re advised to bring their own flasks or tumblers.

Aside from these offerings, MUJI will also highlight everyday products on Price Review. As it makes affordable products, the brand revisits the prices of its best-sellers. That includes everyday essentials.

Featured Image Daniella Sison

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