This lifestyle stay is the way of the future!
Langham Hospitality Group marked its 20th anniversary by launching the upper-midscale hospitality brand Ying’nFlo. This polished lifestyle stay captures the bold, optimistic spirit of millennials and Gen Zers.
The first Ying’nFlo location is in Hong Kong’s Wan Chai district, a busy commercial area filled with lots of office workers and shoppers. It has a wide range of iconic attractions and landmarks, interesting architecture, and the best restaurants. Ying’nFlo is smack in the middle of all the area has to offer. It’s two minutes from the nearest bus stop and fifteen minutes from the Happy Valley Racecourse. It’s also two kilometers from the Hong Kong Convention and Exhibition Center.
Brett Butcher, Chief Executive Officer of the Langham Hospitality Group, reveals putting Ying’nFlo in the heart of a happening district was a deliberate move on their part.
“We will put Ying’nFlo in destinations our guests want to travel to,” he says. “These locations are the front door to cultural, entertainment, and technology hub districts. We have an opportunity to grow Ying’nFlo in the Asia-Pacific region and beyond, where fifty percent of the population are millennials or Gen Zers.”
Amenities, concepts, and more
Ying’nFlo was designed in such a way that it feels like a friend’s apartment, only better. Butcher and his team tapped the architecture and interior design firm Linehouse to work on it. Together, they designed something for those looking for a practical, well-designed place to stay—inquisitive urban adventurers who want more from their lodgings than the standard offerings.
“The Ying’nFlo concept combines simple, stylish designs with brilliant basics, executed with a strong social vibe,” says Butcher. “It’s a bold, colorful canvas for young travelers at an affordable rate.”
Ying’nFlo amenities include a 24-hour fitness center and terrace. Communal spaces like the lobby have vending machines dispensing a variety of essentials and refreshments. Ying’nFlo will also unite travelers by serving as a playground for artists of all stripes. In the near future, as Ying’nFlo grows, each property will feature a rich tapestry of different forms of art. For example, specially curated playlists showcasing emerging artists will be heard all over the grounds and on their social channels.
Guests can chill or work in their rooms (aka “modern apartments”) with furniture that can adapt to their needs. Aside from free WiFi, flat-screen TVs, and iPod docks, the modern apartments all have comfortable beds, fully-equipped kitchenettes, laundry areas with washer dryers, powerful showers in the bathrooms, smart features, and spacious living rooms.
Here are some photos of the first Ying’nFlo in Wan Chai.
The Langham Hospitality Group looks to the future
Because millennials and Gen Zers grew up using digital technology, they’ll love the all-in-one Ying’nFlo app. It will allow them to connect with every aspect of their stay. Guests can check in and out using the app, which grants them the ability to use their mobile phones as digital keycards and change the settings in their rooms—including the air-conditioning, lighting, and more. They can also use the app to access various in-house services and get in touch with the staff.
“Millennials and Gen Zers are hyperconnected digital natives,” says Butcher. “They’re seeking a level of authenticity and personalization from a hospitality brand they can call their own. Ying’nFlo offers that in addition to comfort and relaxation, which gives this new generation of adventurers room to be creative and explore.”
The Langham Hospitality Group is already working on securing multiple sites for development. One in Xiamen is in the pipeline as part of the group’s first multi-brand project.
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Ying’nFlo is located at 3-5 Wan Chai Gap Rd, Wan Chai, Hong Kong. For more information, check out its official website.
Featured Image Paulo Correa
