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New DOT Campaign Says 'The People Make The Destination' - FreebieMNL

New DOT Campaign Says ‘The People Make The Destination’

The Department of Tourism (DOT) pays tribute to the local tourism workers.

Asia has a lot to offer when it comes to tourism. But what makes a place stand out is the people who live there. Filipinos’ hospitality makes the Philippines a prime tourist destination. But tourism, especially sustainable tourism, takes a village. Everyone, from the locals to the tourists, has a part to play. That’s why the Department of Tourism (DOT) is highlighting the people at certain places.

This ad dedicated to the local tourism workers became the DOT’s most-watched TikTok video. When director Joe Limchoc came up with the concept, he decided he didn’t want to use drone shots. So he took a different approach. He chose to zoom in, so to speak.

“What makes it more fun in the Philippines are its people,” Limchoc said. “The bangkeros, the manongs, the tourist guides, and the waiters. So we wanted to highlight them.”

The video is a collaboration between various creatives. It aims to showcase the diversity of local talent. It featured original music scoring that included Pinoy ASMR touches. Such touches are crashing waves, footsteps on a forest floor, and traffic. The team layered T’boli instruments and vocals by Pinikpikan’s Carol Bello over those.

Fifty dancers executed the complex choreography seen in the video. Detailed airbrushed paintings by street art groups Gerilya and Pilipinas Street Art Plan. This is one of the most conceptual Philippine tourism commercials shot in a studio.

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Former Tourism Secretary Berna Romulo-Puyat spearheaded the project. The DOT focused on providing for the Philippines’ greatest natural resource: our people.

Featured Image Daniella Sison

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