ZAYN’s eyewear collaboration is something we could totally “vibez.”
It’s been a busy year for ZAYN. At the beginning of the year, he dropped Nobody is Listening, his third studio album since launching his solo career. Last September, the first-time father celebrated baby Khai’s first birthday, and now ARNETTE just named him as their newest brand ambassador.
The eyewear brand that’s part of Luxottica is releasing a collection co-created by the British singer. Featured in the cool collaboration are sunglass designs inspired by the artist’s creativity — some named after retro cars and his latest music. Plus, the product launch is a whole new approach to sustainable eyewear as it’s made entirely of biobased materials.
“I’m very interested in design and the creative elements of a campaign, so it was quite cool to work with a brand like ARNETTE,” ZAYN said. “The team has been really open and receptive to my ideas and has been a great partner.”
As stated on the Luxottica website, “All of the models are produced in bio-acetate, a material with a low environmental impact.” The company has always tried to keep sustainability in mind, extending it to their in-store advertising material. Fresh perspectives and nostalgia elements are incorporated in the ZAYN x ARNETTE collection to emphasize the new direction the brand is heading.
The collaboration follows a video game-esque journey through UTOPIA, RETRO-TOWN, and ART WORLD. Each series has its signature and style, like bold square profiles, low-and-wide wing forms, deep-rim metal, exclusive bleached tie-dye colors, and colorful transparent and flash-mirror shades. Branded on the lenses is the graphic Z that represents the artist.
“The whole retro vibe of the campaign is sick,” ZAYN remarked. Cop one of his favorite pairs, the Drophead, as well as the other eyewear in the collection at SunglassHut.com, LensCrafters.com, and Amazon.com. ZAYN x ARNETTE glasses retail for $99.
Art Daniella Sison
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