Star Magic

Star Magic Launches First Japanese-Style Catalogue

Which Star Magic artist are you most excited to see in the catalogue?

Premier talent management Star Magic once again released a new treat for its supporters.

The new Star Magic Magic Catalogue, titled “Star Magic 30,” is the first printed catalogue in three years. Making the “Star Magic 30” catalogue even more special is its Limited Edition box and Japanese format.

The catalogue, which took three years to make also celebrates the agency’s 30 years of discovering, honing, and guiding the biggest and brightest artists in the country. 

During the July 6, 2023 launch of the catalogue, Star Magic Head Lauren Dyogi expressed the journey that the catalogue has gone through in the past three years. 

Alam niyo, our Star Magic 30th Catalogue, if only each page could say a story, ang dami pong laman na kwento ng aming catalogue. It took us three years, three long years to have this physical catalogue because of the pandemic, because it was too difficult to shoot, and gather our artists with all the protocols during COVID-19. It was really very challenging,” recalled Direk Lauren who counts Star Magic Catalogue 30 as the first opus under his leadership.

Despite all the hardships, Direk Lauren proudly explained that their latest project is something that is one for the books.

“We made it [even] special by having a merchandise box. At the same time, this is also the first time that we are having a Japanese-style catalogue, meaning parehong front. There are two front pages and that makes it even more special,” he said. 

Star Magic 30 Launch

A star-studded launch marked the latest milestone of the agency on July 6 hosted by two of Star Magic’s most promising talents, Edward Barber and Kaila Estrada.

Among the stars who made sure to show their support and sign their commemorative photos were Asia’s Superstar Kathryn Bernardo and Supreme Idol Daniel Padilla along with Francine Diaz, Seth Fedelin, John Arcilla, Jane Oineza, RK Bagatsing, Barbie Imperial, Jake Ejercito, Ai Dela Cruz, Xyriel Manabat, as well, young love teams Alexa Ilacad and KD Estrada, Andi Abaya and Kobie Brown, and New Gen Phenomenal Love Team Donny Pangilinan and Belle Mariano.

Aside from gathering the agency’s most prized talents, the Star Magic 30 launch also saw several announcements including the pre-order of the Catalogue Box Set from July 6 to July 20, 2023, and the upcoming Star Magic Catalogue Mallshow on July 22, Saturday at the  Ayala Malls Market! Market!.  

Banner Art Paulo Correa

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