Sassa Gurl Gives Sharp Reminder To Filipino Content Creators

Sassa has schooled influencers to be mindful of what they share on their platforms

Influencer and online personality Sassa Gurl took to TikTok to remind her fellow Filipino content creators to be extra mindful of what they post and promote online for their viewers’ sake.

On Wednesday, September 28, 2023, the content creator posted a video addressing her fellow influencers.


PSA po

? original sound – Sassa Gurl Dump

“Hello, this is Sassa Gurl, ang inyong Pambansang Mima, at meron lang po akong [kaunting] panawagan sa mga Filipino content creators,” she began.

Lagi po nating tatandaan na ang popularity na meron po tayo ngayon is utang po natin sa mga Filipino audiences na sumuporta sa atin,” she added.

According to Sassa, being an influencer is such a powerful position, especially in the age of social media.

Napaka-makapangyarihan niyan kaya responsable po natin dapat gagamitin ang ating platform,” she said.

Kaya huwag na huwag nating traydurin ang mga nanunuod sa ‘tin sa pagkakalat ng mga fake news at false information,” she added.

Sassa also said if the content creators have the time to set up good lighting and other props on their content, they should also have the time to research.

Dapat may time din po tayo na mag-research sa mga bagay-bagay na ating pino-promote,” she ended.

Netizens’ reaction

As of writing, Sassa’s video has over 2.1 million views and 272,000 reactions.

Thousands have commented on the video, many lauding Sassa for the sharp reminder.

While Sassa did not specify why she gave these reminders, it can be recalled that some influencers were allegedly involved in a smear campaign against Maggie Wilson and her company, Acasa Manila.

Maggie recently revealed the issue through several posts on Instagram, revealing the “script” of each influencer and even their supposed talent fee amounting to Php 8,000.

Several TikTok content creators have since come forward and issued an apology over the incident. They also admitted to being paid to create the said videos.

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