Heart Evangelista launches Pure Living, her own ‘attainable luxury’ wellness and beauty brand

When it comes to luxurious living, one Filipina actress and social media influencer always come to mind: Heart Evangelista. The 36-year-old multihyphenate is definitely more than a pretty face, and she is the epitome of #goals.


Now, you can live like Heart, too. Evangelista recently launched a new wellness and beauty venture, and the inspiration behind the brand started with the people from Twitter. 

Pure Living is a brand that promotes beauty and wellness in everyday living. It offers premium and quality products from its brands Luxelle, Vitasense, and Ultima at attainable prices. It’s also a direct-selling platform where members can earn from home as well as enjoy discounts, rewards, and incentives on products.

Basically, Luxelle is premium skincare that carries a wide variety of skincare products and beauty devices. And guess what? Its products won’t burn a hole through your wallet. “Since we were young, my sister and I were always exposed to skincare, which is why it’s it’s quite natural that we wanted to venture into something like this and she’s also into a lot of skincare products I’m into the machines because our mom really made sure that she instilled all of these things in your mind,” shares Evangelista.


Meanwhile, VitaSense allows you to ‘live clean, live fresh’ through Neo showerheads, vitamin-infused filters, aroma-infused cartridges; and Prima home filtering products–all of which are made in Korea and endorsed by K-drama superstar Ji Chang Wook.

Ultima, on the other hand, features a selection of diffusers and scented oils that will help in “bringing wellness and enhancing your well-being.” Among its products include the Ultima’s Dual Nozzle Aroma Diffuser, single scented oils, and aroma blend scented oils.

Through these new products, not only can you elevate your lifestyle, but you can live like your favorite celebrity, too. Isn’t that lovely?


Get Hundreds of Discounts & Vouchers

Grab ₱100,000 worth of vouchers on food, home essentials, fashion finds and more!

Lush Sleep Body Lotion


Get weekly updates on new articles and deals.