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Nike: The Sneaker Giant’s Largest Concept Store In SEA Is In Manila


Score more athleisure wear and sneakers in BGC.


Sneakerheads and sports enthusiasts rejoice! Nike opened a new concept store last May 22 at B3 Bonifacio High Street. The 14,000-square-foot space is the sneaker giant’s largest store in Southeast Asia. It now houses the region’s most comprehensive range of Nike products. It offers gear for men and women in sports like basketball golf, running, tennis, yoga, and more.

This store isn’t celebrated only for its size, but also for what it does for shoppers. As per Ayala Malls President Christopher Maglanoc, “It’s not your typical sports store. They invested in the total fitness experience. They’re bringing people together through sports and promoting health and wellness.”

Nike Fort has a service that can make women’s shopping journey easier. With “Women First Hour,” female shoppers won’t have to wait in line. They can avail of prioritized shopping and even make appointments. The store also has a dedicated kids section.


Nike Manila and the ‘zones’ 

Ayala Malls and Nike teamed up to launch three distinct zones. The goal of these zones is to bring people with shared interests together.

The first zone is the Sports Hub. It can help you find sports to join, and it also offers customized styling services. Figure out your personal style during a one-on-one session with Nike Fort’s stylists.

READ Nike’s brilliantly edited ad packs a message we all need to hear right now

The City Replay zone will allow customers to bring out their personalities. Here, they can customize caps, tees, totes, and shoes with the help of homegrown talents. Finally, in the Experience Studio, customers can join groups or work with an expert. Both options will help them achieve their health and wellness goals.

Bonifacio High Street is the perfect place for fitness-related activities. Where else can you find green spaces with basketball courts and more?

Featured Image Daniella Sison

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