It seems like you can post disappearing stories on all social media platforms nowadays. Well, it looks like Twitter is jumping off the bandwagon real soon. The social media giant just announced that they will be removing Fleets in August as it didn’t meet their expectations and it wasn’t able to fulfill much of what they hoped for.
According to GMA News Online, the social media platform said that Fleets was intended as a “lower-pressure, ephemeral way for people to share their fleeting thoughts.” “We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” it said. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”
Thus, Twitter will be removing Fleets from the platform starting August 3. Aside from the removal of Fleets, Twitter announced that it plans to “focus on creating other ways for people to join the conversation and talk about what’s happening in their world.”
“If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances,” Twitter said. “We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter,” it added.
What new features will Twitter introduce soon? Well, Twitter will test updates to the Tweet composer and camera to incorporate features from the Fleets composer, like the full-screen camera, text formatting options, and GIF stickers. Plus, Twitter users will still get to use Spaces, a feature that allows people to join in on live audio conversations.
The ‘Fleets’ feature was introduced on Twitter last November. It basically allows its users to post content set to disappear after 24 hours. By the looks of things, it looks like Fleets wasn’t much of a hit on Twitter.