Zack Tabudlo Becomes First Filipino Artist To Join The Coke Studio Global Stage

Check out Zack and Nasty C’s new song under Coke Studio

A renowned Filipino singer just became the first from the country to join Coke’s global music stage!

Filipino music icon Zack Tabudlo and South African rapper Nasty C have teamed up for a new song, “Fallin’.” This marks their first collaboration project with Coke Studio, Coca-Cola’s global music platform.

image 49
Photo by Apple Music

Coca-Cola’s “Real Magic” brand philosophy celebrates the power of human connection and embraces the belief that our differences enrich and make the world more enjoyable. It celebrates real-life moments and the magic that happens when people come together.

The performance video for “Fallin'” featuring Zack and Nasty C was globally released on the Coke Studio YouTube channel today, July 14, 2023.

Zack Tabudlo is a rising star in Southeast Asia, known for his alternative-pop and R&B style. He is a singer, lyricist, multi-instrumentalist, and producer in the Philippines.

In 2022, he became Spotify’s most-streamed local artist in the Philippines. Zack recently achieved a remarkable milestone as the first Filipino male solo artist to surpass 1 billion Spotify streams.

“This is my first time releasing a track with a rapper like Nasty C. I’ve always envisioned doing more pop-hip-hop tracks in the future, so, when I heard Nasty C was going to be part of Coke Studio, it felt like the perfect time to do it,” shared Zack.

image 50
Photo by Coke Studio

Nasty C is a multi-award-winning and platinum-selling artist from South Africa. He comes from Durban in the KwaZulu-Natal Province. His success led to a signing with Def Jam Records in the USA in 2020. At the time, he also released of his third album, “Zulu Man With Some Power.”

“Exchanging vibes with Zack on this record was special. Collaborating with him was an organic process; we connected creatively and found a perfect balance between our unique styles,” expressed Nasty C. “I enjoy collaborations that highlight the magic that can happen when artists from different backgrounds come together to create music. I can’t wait for the world to hear what we’ve cooked up!”

Coke Studio is a platform for borderless creation and collaboration among artists worldwide. It offers artists a rare opportunity to collaborate and experiment with sounds from diverse cultures.

They do this by blending genres to create new music and reach global audiences. Whether bringing Punjabi music to the US or South African beats to India, Coke Studio aims to foster artistic innovation and cultural exchange.

Banner Image Dani Sison

Get Hundreds of Discounts & Vouchers

Grab ₱100,000 worth of vouchers on food, home essentials, fashion finds and more!

Lush Sleep Body Lotion


Get weekly updates on new articles and deals.