Goodbye, iconic Twitter bird
Elon has made an official and significant change to Twitter’s logo. He replaced the iconic blue bird with a black-and-white “X.”
This move is one of the significant transformations he has brought to the company since he acquired it for $44 billion last year.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO— Elon Musk (@elonmusk) July 24, 2023
On July 24, Elon shared a photo on Twitter displaying the “X” projected on the San Francisco headquarters. At the same time, the desktop version of the platform already featured the new logo. Yet, the bird emblem remains prominent on the mobile app.
Elon had announced his intention to change the logo through a series of tweets over the weekend. He unveiled the new design and even called on users to propose alternative logos. If deemed “good enough,” these user-created designs could go live worldwide.
In response to the platform’s rebranding, Twitter CEO Linda Yaccarino provided insights into what “X” represents. She described it as the future state of “unlimited interactivity,” focusing on various aspects such as audio, video, messaging, payments, and banking.
It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.— Linda Yaccarino (@lindayacc) July 23, 2023
Linda says the transformation aims to create a global marketplace for ideas, goods, services, and opportunities. She explains this is all driven by artificial intelligence, ultimately connecting people in unprecedented ways.
The choice of the letter “X” is not random for Elon, as it holds significant meaning in his career and personal life. Musk has already established a connection with the letter as the CEO of SpaceX, his rocket company. Additionally, he founded X.com in 1999, which later evolved into the renowned online financial services company PayPal. The x.com web domain now redirects users to Twitter.com.
Elon’s son, whose mother is the singer Grimes, is also known by the nickname “X.”
Banner Image Paulo Correa